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2022-23 School Year
Subject to Change

ITIS 150 – Web Design: FALL SEMESTER

1. Web Development: Planning
   • Flow Chart / Schematics: 
   • Storyboarding
2. Dreamweaver
   • Start Screen
     • Creating Folder Structure
     • Defining the Site
     • Starter Templates
3. Workspace
   • Code / Split / Live
   • Upper Panel : Files – CSS Designer – Insert – Manage Sites
   • Lower Panel: DOM – Snippets
4. Creating a Page using Tables
   • Property Box: Starting with the Home Page:
   • Using Tables :
   • Adding Text :
   • Adding Image (Figure Tag)

4. Creating a Page with CSS Designer
   • Creating New .css files
   • Using an already created .css file
   • Adding Background
   • Custom Text
   • Page Layout
   • Adding Images
5. Creating Navigation
   • Adding Links
   • Creating Navigation
   • Bootstrap Navigation
   • Customizing for Table and Desktop
   • Create Drop-Down Menus
6. Designing for Mobile and Tables
   • Creating fixed navigation
   • Customizing for mobile
   • Customizing for tablet and desktop
7. Creating Unique Pages and Media
   • Creating multiple pages
   • Adding video
   • Adding portfolio
8. Social Media Feeds
   • Adding Twitter Feed
   • Adding IG posts
   • Adding FaceBook
9. Quality Assurance
10. Uploading
11. Internet Marketing
    • The Web Business Model
    • Capturing the Target Audience
      • What is a Target Audience
      • Technology Tools
      • Database Management
    • Online Marketing
      • History of Marketing
      • Five Eras of Marketing
      • Marketing Methodologies
      • Traditional vs Digital Marketing
    • Marketing Fundamentals
      • Key Concepts of Marketing
      • The 4 Ps of Marketing
      • Standard vs Dynamic Remarketing
      • The Digital Marketing Landscape
    • E-Marketing
      • Defining E-Marketing Capabilities
      • Types of E-Advertising
      • Syndication

ITIS 150 – Web Design: SPRING SEMESTER

4. Developing a Marketing Optimized WebSite: Word Press
   • Development
     • Launching/Removing WordPress
     • Admin Panel: Dashboard
     • Top Nav of Dashboard
     • Creating a Post
     • Creating a Page
     • How to copy text from a website source
     • How to Change Themes
     • How to Add Media: Podcasting / Video
     • Adding Video
     • Creating Menus
     • Creating a Sub-Menu
     • Customize Page
     • How to Create Contact Form
     • Users and Settings
   • WooCommerce
   • Creating an APP
   • Blogging
5. Search Engine Optimization
   • Adwords
   • Keyword Research
   • Auction Process
6. Social Media Marketing (New Trends)
   • Current Trends
   • New Trends
     1. New Social Media
     2. AI
   • Cohort Effect
   • Technology Tools
7. How to Get Rich Off the Web
   • Affiliate Marketing
     • Amazon Affiliate
     • Legalities
   • Display Advertising
     • The Tools
     • Photography
     • Types of Display Adverts
8. Create portfolio page